10 Best Hair Toners 2025 in the United States

The COLORCHARM Permanent Liquid Toner in T18 Lightest Ash Blonde is designed to neutralize unwanted brassy tones in blonde hair, making it a good choice for anyone wanting to maintain a cool, ashy blonde shade. Its liquid form allows for easy and even application, whether at home or in a salon setting. One of its highlights is the Liquifuse technology, which helps the color penetrate deeply to provide vibrant and fade-resistant results, so your tone should last longer between touch-ups.

This toner is free of parabens and is vegan, which is a plus if you prefer products with cleaner, more ethical ingredients. The product is part of a larger range, offering various warm, cool, and pastel tones, giving flexibility to find the right shade for your needs. However, since it is a permanent toner, it requires careful use to avoid over-toning or unwanted color outcomes, especially if you are new to toners. Also, because it’s a small 1.4 fl oz bottle, you might need to purchase multiple bottles if you have long or thick hair.

This toner is a great option for those wanting to maintain or achieve a professional-level ash blonde tone with a product that prioritizes ingredient quality and lasting effect.

The Matrix So Silver Purple Shampoo is designed to effectively neutralize yellow tones in blonde, grey, and platinum hair, making it a suitable option for individuals who want to maintain a vibrant hair color. One of its key strengths is its formulation that deposits purple pigments, which work to combat unwanted brassiness in just one wash. This makes it particularly appealing for those with color-treated hair, as it helps enhance and restore cool tones effectively.

Another advantage is its multi-tasking properties; not only does it tone the hair, but it's also nourishing, making it a great choice for anyone looking to keep their hair healthy while maintaining their desired color. The pleasant floral and woody scent adds to its appeal, providing a nice sensory experience during use.

Some users might find that the recommended application time of five minutes could be a bit long, especially if they're in a hurry. Additionally, while the product is vegan, it may not cater to everyone’s specific ingredient preferences, and sensitivity to certain ingredients might occur for some individuals. The shampoo’s effectiveness can vary based on hair type and condition, so results may not be uniform for everyone. Users should be mindful that while it can keep the brassiness at bay, regular use may be necessary to maintain results, especially with hair that is frequently exposed to harsh elements or frequent washing. The product is well-suited for adults who have blonde or grey hair and are looking to preserve their color integrity.

Clairol Professional Shimmer Lights Purple Shampoo is designed to neutralize brassiness and yellow tones in blonde, silver, gray, and highlighted hair. It excels in tone adjustment, effectively brightening and refreshing faded highlights and ash-toned hair, making it suitable for various hair colors. The formulation as a liquid shampoo is easy to apply and integrates well into a regular hair washing routine.

The product is known for leaving hair shiny and free of residue, which is a significant advantage for those looking to maintain a clean, polished look without build-up. Additionally, its ability to remove the dull yellow in silver hair is noteworthy, providing a refreshed and revitalized appearance. It comes in a practical 8 fl. oz bottle, which is a convenient size for regular use and travel.

The longevity of its effects might require frequent usage to maintain the desired results, especially for those with highly processed or frequently colored hair. Individuals with very sensitive scalps should be cautious, as some users may experience dryness or irritation. The shampoo is scented as labeled, which could be a positive or negative depending on personal fragrance preferences. Clairol Professional Shimmer Lights Purple Shampoo is a strong contender for adults seeking to maintain vibrant, brass-free blonde, silver, or highlighted hair, but regular use and personal sensitivity to ingredients should be considered.