10 Best Hair Toners 2025 in the United States

The Matrix Brass Off Blue Shampoo is designed specifically for lightened brunettes and dark blondes who want to neutralize brassy tones in their hair. One of its standout features is its ability to deposit blue-violet pigments that work effectively to counteract unwanted orange undertones, making it a solid choice for those with color-treated hair. Users will appreciate its multi-tasking properties, as it not only tones but also nourishes the hair, enhancing and restoring cool tones in just one wash.

The shampoo is part of a wider Brass Off collection, which offers a range of toning options through complementary products like the Pigmented Conditioner and Neutralization Mask. This allows users to customize their hair care routine based on their specific toning needs.

There are a few considerations to keep in mind. While it works well for many, some users might find that the toning effect is not strong enough for severely brassy hair, especially if they don't follow up with the complete range. Additionally, the blue pigment can sometimes leave a residue if not rinsed out thoroughly, so it's important to follow the suggested usage instructions carefully.

The scent is pleasant, described as fruity and floral with woody notes, which adds a nice touch to the application experience. The shampoo is also suitable for natural hair, making it versatile for various hair types. Given its formulation and designed use, this product is particularly beneficial for adults looking to maintain cool tones in their dyed hair while keeping it nourished and healthy.

The Matrix So Silver Purple Shampoo is designed to effectively neutralize yellow tones in blonde, grey, and platinum hair, making it a suitable option for individuals who want to maintain a vibrant hair color. One of its key strengths is its formulation that deposits purple pigments, which work to combat unwanted brassiness in just one wash. This makes it particularly appealing for those with color-treated hair, as it helps enhance and restore cool tones effectively.

Another advantage is its multi-tasking properties; not only does it tone the hair, but it's also nourishing, making it a great choice for anyone looking to keep their hair healthy while maintaining their desired color. The pleasant floral and woody scent adds to its appeal, providing a nice sensory experience during use.

Some users might find that the recommended application time of five minutes could be a bit long, especially if they're in a hurry. Additionally, while the product is vegan, it may not cater to everyone’s specific ingredient preferences, and sensitivity to certain ingredients might occur for some individuals. The shampoo’s effectiveness can vary based on hair type and condition, so results may not be uniform for everyone. Users should be mindful that while it can keep the brassiness at bay, regular use may be necessary to maintain results, especially with hair that is frequently exposed to harsh elements or frequent washing. The product is well-suited for adults who have blonde or grey hair and are looking to preserve their color integrity.

Fanola No Yellow Purple Shampoo is designed to help those with blonde, silver, and gray hair maintain their desired tone by removing unwanted yellow and brassy hues. The product performs well in the 'tone' category, thanks to its violet pigments that effectively neutralize yellow tones, giving your hair a cooler and more even appearance. It's particularly beneficial for those with bleached or highlighted hair looking to extend the time between salon visits.

The 'level' of toning it offers is adjustable, as you can control the intensity by varying how long you leave the shampoo on your hair (from 1 to 5 minutes). This makes it versatile for different hair shades and levels of brassiness. In the 'formulation' department, the shampoo comes in a liquid form, which is easy to apply and lather. The inclusion of antioxidant ingredients like grape extract and silk proteins in its formulation helps not only to tone the hair but also to nourish it, adding a shiny and silky texture.

However, it is unscented, which might be a downside for those who prefer fragranced hair products. When it comes to 'longevity,' this product can help maintain your ideal hair color between salon visits, though the exact duration of its effects can vary based on individual hair types and usage frequency. On the downside, users might need to pair it with additional products like a purple mask for optimal results. Additionally, the product is specifically targeted at adults with chemically-treated hair, which might limit its usability for others. Made in Italy and backed by Fanola's reputation for quality, this shampoo is a professional-grade product that aims to deliver salon-like results at home.